Privacy Policy

1. Information We Collect

2. How We Collect Information

Information is collected when you:

• Fill out a form on our website
• Book an estimate or consultation
• Sign up for SMS updates or notifications
• Communicate with us by phone, email, or SMS
• Interact with our advertisements or website

We may also collect data via cookies, analytics tools, and advertising pixels.

3. How We Use Your Information

We use collected information to:

• Provide waterproofing, drainage, and foundation repair services
• Communicate regarding your inquiries or estimate requests
• Send appointment reminders and service confirmations
• Deliver SMS notifications (if opted in)
• Improve website performance and user experience
• Analyze marketing campaign performance
• Comply with legal obligations

We do not sell, rent, or trade personal information under any circumstances.

4. SMS Communications & Opt-In Policy

By submitting your phone number through our forms or booking tools, you consent to receive SMS communications from Basement Water Solutions. These messages may include:

• Appointment reminders and inspection confirmations
• Service and scheduling updates
• Follow-up communications regarding your waterproofing project
• Promotional offers and service notifications (with consent)

Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP. Reply HELP for assistance. Consent is not a condition of purchase.

5. Mobile Information Sharing Restrictions

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of text message services strictly necessary to deliver messages. Information sharing to subcontractors in direct support services (such as customer service) is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Data Sharing

We may share information only with trusted service providers who assist us in operating our business, such as:

• Secure cloud hosting providers
• CRM platforms & automation services
• SMS aggregators & communications platforms
• Analytics providers

All vendors are contractually required to maintain confidentiality and data security. We do not share personal information with affiliates for marketing purposes.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Maintain essential website functionality
• Analyze traffic and usage patterns
• Measure advertisement performance
• Improve user experience across devices

You can manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

8. Data Security Practices

We implement industry-standard safeguards including SSL encryption, secure hosting environments, restricted system access, encrypted data transmission, and regular software updates. While no method of transmission is 100% secure, we maintain reasonable administrative, technical, and physical safeguards to protect personal information.

9. Data Retention

We retain personal data only as long as necessary to provide services, meet contractual obligations, comply with legal requirements, and resolve disputes. When no longer required, data is securely deleted or anonymized.

10. Your Rights

Under PIPEDA and applicable Canadian privacy laws, you may:

• Request access to your personal data
• Request correction of incomplete or inaccurate information
• Request deletion of your data
• Withdraw consent for marketing or SMS communications

To make a request, contact us at info@basementwaterproofingsolutions.ca.

11. Children's Privacy

Our website and services are not directed toward individuals under 18 years of age. We do not knowingly collect personal data from minors.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised date.

13. Contact Information

If you have questions or concerns regarding this Privacy Policy, please contact us at: